Take Your Customer Personas From Broad to Narrow

You know you need personas. You know how to put them together, you know how to interview. But, the problem...

16 Oct 2019 by Scott Middleton

Playbook: Understand any product in 2 hours

A few times a week I need to rapidly understand a new product, product feature or whole venture. It’s either...

10 Oct 2019 by Scott Middleton

How to Apply a Product Led Approach to Internal Products

Pro tip: videos highlighting employee pain can help to gain the green light for internal products A product-led approach has...

2 Sep 2019 by Scott Middleton

Which Product Analytics to Measure First

If you have an existing product but you’re just getting started with product analytics then it is easy to get...

23 Aug 2019 by Scott Middleton

3 Product Design Processes and When to use Them

Process has become a dirty word, but using a tried and tested product design process when designing products is a...

16 Aug 2019 by Scott Middleton

How to Incorporate Product Analytics into Scrum

The highest performance products combine quantitative and qualitative information on a regular if not daily basis to inform decisions and...

30 Jul 2019 by Scott Middleton

Product Analytics for B2B: 5 Models for What to Measure

On the surface product analytics for products serving business customers and users seems straight forward. You just take a common...

16 Jul 2019 by Scott Middleton

How to plan iterations for a new product idea

You can be 99.98% certain that you will need greater than 1 iteration Sir Tom Dyson iterated 5,126 times on...

9 Jul 2019 by Scott Middleton
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