2 Examples of Users Saying One Thing, Doing Another

Users often say they would do a certain action when asked in market research, but actually take a completely different...

3 Dec 2019 by Scott Middleton

Applying MIT job research to find opportunities in AI

How will a job be replaced by AI (artificial intelligence)? It’s actually not that hard to understand thanks to MIT...

27 Nov 2019 by Scott Middleton

6 Types of Product Analytics Tools Your Stack Needs

Here is a framework for knowing what types of tools you need in your product analytics stack. It’s useful in...

21 Nov 2019 by Scott Middleton

Do you Fail Canvas? You should.

Download the Fail Canvas here Lean Canvas is a widely known and available tool for assessing product and business ideas,...

14 Nov 2019 by Scott Middleton

15 Best Practices for Product Roadmaps

Product Roadmaps are a central part of every product person’s life: from product managers, to engineers to experienced leaders. Being...

30 Oct 2019 by Scott Middleton

Tool: Template for Tracking Product Success Criteria

Our article on Why Failure Criteria is Essential to Product Success has gotten a lot of interest so we've taken...

23 Oct 2019 by Scott Middleton

Take Your Customer Personas From Broad to Narrow

You know you need personas. You know how to put them together, you know how to interview. But, the problem...

16 Oct 2019 by Scott Middleton

Playbook: Understand any product in 2 hours

A few times a week I need to rapidly understand a new product, product feature or whole venture. It’s either...

10 Oct 2019 by Scott Middleton
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