Is a Product-led Approach for You?

Some of us in product take it for granted that a product-led approach is the way to operate. However, all...

30 Jun 2020 by Scott Middleton

API Strategy: When to Build and Where to Start

I’ve had an unusually high number of conversations about API strategy over recent weeks. Many of them get technical fast,...

17 Jun 2020 by Scott Middleton

6 Steps to Validate JTBD with Surveys

You want to get quantitative validation of the problem your new product idea is solving as soon as possible. This...

3 Jun 2020 by Scott Middleton

How to Run Early Customer Interviews

As soon as you have a new product idea that you think is worth pursuing you need to workout whether...

18 May 2020 by Scott Middleton

What is the #1 Resource for Product Ideas?

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of...

5 May 2020 by Scott Middleton

Stop Confusing Agile Dev with Product Dev

People keep confusing agile with product development but they are different concepts. It’s important to make this distinction because it...

29 Apr 2020 by Scott Middleton

Don’t Use MoSCoW for Product Prioritisation

I often see MoSCoW being used to prioritise product development work but for anything mildly complex (almost anything) with more...

7 Apr 2020 by Scott Middleton

Why “But we Understand Our Customer” Makes Me Nervous

Once we start digging into a new product roadmap my team and I sometimes find that there are a lot...

31 Mar 2020 by Scott Middleton
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