Benefits of a hypothesis-driven approach to new product development in large organisations

24th January 2019

New product development is inherently risky and often ends in failure but if you take a hypothesis-driven approach to developing new products in large organisations then you can flip these challenges into better outcomes. The reason is, a hypothesis-driven approach forces you to define measurable outcomes, helps you quantify risks and helps you capture lessons...

12 Behavioural Data Types for Product Management

16th January 2019
behavioural_data: app analytics

Behavioural data, data that describes the observed actions of users or customers, gives you real insights into how people are or will potentially use your product. It is one thing to hear what people say they want, but to see how they actually behave is even better. It’s also easier to get behavioural data than...

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