Google’s 3 Principles of a Product, Extended

Product. As part of the tech community then you’ve probably already said the word “product” today. You’re co-workers have likely...

14 Mar 2019 by Scott Middleton

Quick Guide: 5 Steps to Prioritising New Product Features

When you’re trying to prioritise a new product or feature it is easy to get lost in the mountain of...

7 Mar 2019 by Scott Middleton

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics

Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for...

21 Feb 2019 by Scott Middleton

Benefits of a hypothesis-driven approach to new product development in large organisations

New product development is inherently risky and often ends in failure but if you take a hypothesis-driven approach to developing...

24 Jan 2019 by Scott Middleton

12 Behavioural Data Types for Product Management

Behavioural data, data that describes the observed actions of users or customers, gives you real insights into how people are...

16 Jan 2019 by Scott Middleton
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