Why Do Product Discovery?

Many teams and organisations jump into build mode too early. Then they build something that customers reject, they miss the...

1 Oct 2020 by Scott Middleton
The Dangers of Not Doing a Product Discovery

How to Plan Iterations for a New Product Idea

You can be 99.98% certain that you will need greater than 1 iteration Sir Tom Dyson iterated 5,126 times on...

9 Jul 2019 by Scott Middleton
Symbol greater than 1