Why Do Product Discovery?

Many teams and organisations jump into build mode too early. Then they build something that customers reject, they miss the...

1 Oct 2020 by Scott Middleton
The Dangers of Not Doing a Product Discovery

Dispelling 3 myths stopping B2B Product Managers using B2C product research tactics

Product Managers of Business-to-Business (B2B) products keep telling me that “the tactics consumer product companies use just aren’t relevant for...

21 Feb 2019 by Scott Middleton